Naming your craft business is probably one of the most daunting and exciting things to do in your early days. I mean, let’s face it…. It’s going to be yours for a long time and changing it in the future is not always a good option.
Show Off Your Creative Mind!
Make a list of your hobby or field of interest. Setting them out in a mind-map-stroke-spider-diagram (Check MindMeister for mind mapping) format might trigger off names that really get to the heart of what you’re about as a business.
You can also do it manually. At the top of one piece of paper write “What I do?”. Write down all the words you can think of to describe your craft. For example:
On the second list mark, “Who I am?”. Make a list of all the words you can think of that best describes you.
You can also make a few other sheets, such as your favorite colors, favorite tools, etc.
The more lists the better. What you are doing here is making a list that represents YOU and YOUR CRAFT.
Avoid Odd Spellings!
If you want your business’ name website to be seo-friendly, make sure that the spelling can easily be found. It may look cool, but it’s hard to remember how to spell something if it’s written a different way.
Also, don’t give your customers a hard time understanding your business name. There are exceptions (we’re looking at you, Etsy!) where a nonsense name that doesn’t bear any relation to the business works, but generally if you need to spend your entire elevator pitch explaining your name proposition, it’s best to go back to the drawing board.
You can also use keyword research in naming your business where you can pick popular keywords to incorporate to your business name. Please check our guide here in doing keyword research.
Your location is a part of your story, but it doesn’t necessarily dictate your business name. Generally, putting a location in your business name can suggest a preference for remaining local, or only serving local customers. Don’t limit your potential by setting geographical constraints.
Ask your friends and family’s advice before you hastily get those business cards printed. Similarly, some craft business owners go for words they think describe the nature or niche of their business. “Angie’s creative designs” is descriptive enough, the problem is there are tons more people doing the same thing, so stand out from the crowd and steer clear from overused words and phrases.
Check the name online to make sure that nobody is using that business name. When creating a website you really need an uncomplicated URL (Web address) without hyphens or underscores. Avoid this search at your risk! If someone else has the same name as you, it’s quite likely that THEY will get the business NOT you! So you could be missing out on sales.
Aside from making a research for your future business name, you might also be interested to do a some market research to make your craft business successful.
This may not be necessary, but you might be interested in doing it. If after you have gone through this process and you have the most epic name possible, you’ll want to make it yours and prevent others in too similar a line of work from piggybacking on your future success! So consider making an application for a trademark so you have the original rights to use it.
Don’t forget to come up with a tagline for your arts or crafts business. A tagline is a short descriptive slogan or phrase about your business. A good tagline is memorable, witty and somewhat descriptive of your product.
There it is!
You are now ready to make a professional-looking website.
You might also be interested to start marketing your business. Let me give you our very own guide on 30 free ways to promote your craft business online.
Even if you haven’t got a website yet… with the way marketing is these days, it’s more likely that you will have one in the future!
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