Do you want a logo that really represents your craft business?

While it may be difficult to point out what it is that makes a great logo there certainly are some common characteristics that all great logos share such as Etsy, Artfire and Ebay’s Logo.

Colour schemes play a big part in the design of your logo and help to evoke emotion in people that see it.

Color Psychology of Logo Design

To help you come up a timeless logo design for your craft business take a look at some good logo designs against bad logo designs.

In addition, an effective logo should be able to work across a variety of mediums and applications. For this reason a logo should be designed in vector format, to ensure that it can be scaled to any size. The logo should be able to work both in horizontal and vertical formats.

You will need to use a logo in a variety of places such as your website, business cards, Facebook Page, Twitter account, Etsy Store banner, brochures etc etc so think about how it may look in different shapes and sizes.

Having a logo that can be used in a variety of ways while still be clearly identifiable is important to your brand and identity both online and offline so take your time in getting something that clearly represents you and your product.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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