Branding is just as important for small businesses as it is for big names.

When people hear your handmade business’ name, they conjure up a set of impressions that influence their networks and how they think and buy. Those thoughts define your brand.

But what can you do to leverage these impressions and grow the appeal of your brand – without breaking the bank?

Here is a great video by Janell Anderson of PrunellaSoap explaining how she stands out in the crowded category of bath and body.  Learn how she integrates her branding in every step of her creative business.

Building Your Brand from Etsy Inc. on Vimeo.

Janell mentions that photos played a big part of her branding. You can find some great tips on how to take awesome photos in our Photography tutorials section here.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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