As a handmade business owner, do you constantly look for new customers?
In this article, I reveal the best customer you can have and how they keep your pipeline full.
But before you get to know the best customer to have as an online seller, it is important that you need to know the importance of excellent customer service first:
1. Return Customers
Repeat sales are not accidental. They happen because of the relationship you’ve developed over time through providing excellent customer service. By taking a step like as sending a thank-you email after each purchase, you’re making the customers feel appreciated, which makes them want to keep coming back.
2. Word Of Mouth
Customers often talk about their experience when dealing with businesses, especially if it’s unusually good or poor. By delivering strong customer service, you’re making use of the effective marketing tool known as word-of-mouth advertising. Customers will be happy to tell their friends and relatives about how well your business has taken care of them, resulting in additional advertising at no cost to you.
3. The Right To Increase Your Price
Having a handmade business may not be able to afford to offer the low prices that the wholesale businesses around the corner charges. By providing excellent customer service, you can offset the effect of your higher prices by offering a better customer experience. Actually, customer service-driven businesses can charge up to 9 percent more for their products and services, and grow the business twice as fast as average.
4. Creating Niche
In a time where customers often complain about the lack of service or the feeling like they mean little to a business, providing excellent customer service can set you apart from your competitors. By emphasizing customer service in your marketing strategy and then backing it up, you’ll set yourself apart from companies that don’t deliver on their promises, creating a sense of uniqueness about your business.
5. Learn New Strategies
Effective customer service encourages consumers for feedback and comments which is an integral part of quality customer service. Following consumers’ feedback for analysing the strengths and weaknesses is probably the best way to understand the expectations of consumers and adopt successful business strategies.
6. Critical Learning Experience
Last but not the least, customer service can provide business owners a critical learning experience to understand the dynamics of the corporate world and keep up with the latest business trends.
Now, watch this video from Valuetainment and know the best customer to have as a handmade business seller. This topic may not be directly about the handmade business world but you’ll get useful information from it.
Now that you know what the best customer to have, please send us your thoughts in the comments!