So the favourite best-selling colors of 2017 was a “fresh and zesty yellow-green shade that evokes the first days of spring when nature’s greens revive, restore and renew.”

The color is called “Greenery”, according to Pantone’s press release.

This hue is symbolizes nature’s foliage and lushness, giving life to the spaces it inhabits.

So what’s going to be this year’s trends in color?

Actually, I avoid trends as possible. If you base your business on trends that’s all you’ll be…fleeting. But that’s just me!

You don’t need to follow trends however, it can be useful to know what the current ones are to get more inspiration for your handmade business.

2018’s color of the year is called Ultra Violet (18-3838).

This color evokes the secrecies of the universe, the mystery of the future, and the possibilities of new opportunities.

The endless horizon of night sky triggers the mind to wonder the possibilities and continuously encourages ones desire to explore a world aside from ours.

According to Pantone, “The Pantone Color of the Year has come to mean so much more than ‘what’s trending’ in the world of design; it’s truly a reflection of what’s needed in our world today.” – Laurie Pressman, Vice President of the Pantone Color Institute.

What is Pantone Color Institute and what’s their say on colors every year?

The Pantone Color Institute is a consulting service within Pantone that studies and assess international color trends and informs businesses on color in brand identity and product development, for the application and integration of color as a strategic asset.

This company is known as a great source of color information through seasonal trend forecasts, custom color development, and palette recommendations for product and corporate identity, Pantone Color Institute partners with popular brands to leverage the power, color psychology and emotion of color in their products and design strategies.

Here’s a quick glimpse on this year’s color of the year.

You can also check this infographic below to see how this color would look like with other colors:


What do you think about this year’s color? Please let us know in the comments below.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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