Let me ask you a question, what interests you most? Reading content full of items like ruby gems, silver, and gold or a story about one company’s mission to bring the sparkle of gems and share the story of its origin and process making to people around the world?
This makes sense, especially considering recent findings of a Nielsen study that show consumers want a more personal connection in the way they gather information.
Are we surprised, though?
Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.
Top brands like LinkedIn, Coca Cola, Etsy — the list goes on—harness this science to their advantage through content marketing that focuses on the story.
So how do you master the science of story-telling in your handmade business? Please check the infographic below:
So what do you think of this formula? Please let us know in the comment box below.