Let me ask you a question, what interests you most? Reading content full of items like ruby gems, silver, and gold or a story about one company’s mission to bring the sparkle of gems and share the story of its origin and process making to people around the world?

A Formula To Master Product Story-Telling For Your BusinessWhile both speak to making jewelry sell to everyone, the second choice seems far more compelling.

This makes sense, especially considering recent findings of a Nielsen study that show consumers want a more personal connection in the way they gather information.

Are we surprised, though?

Numerous studies over the years have proven that our brains are far more engaged by storytelling than the cold, hard facts.

Top brands like LinkedIn, Coca Cola, Etsy — the list goes on—harness this science to their advantage through content marketing that focuses on the story.

So how do you master the science of story-telling in your handmade business? Please check the infographic below:


So what do you think of this formula? Please let us know in the comment box below.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

Related Posts

Tags: , , , ,

One Response to “A Formula To Master Product Story-Telling For Your Business”

  1. JEAN CLAUDE DESVAUX 10. Jun, 2015 at 4:49 am #

    Thanks for sharing. The content is very enlightening and I realise now why i am not getting good results from my web page. I will start working on it ,with good photos and short but comprehensive description.

Leave a Reply