Do you own a home jewelry business?

improve-jewel-businessWell, I have something to tell you…

Jewelry making can be a profitable home business. Yes, you heard me right! It is a good home business if you know what to do.

Follow along with these 5 useful tips for creative bead crafters to help increase your sales.

Marketing

You need to know how to get people (driving traffic) into your website. This is crucial to your online jewelry business. Otherwise, your business endeavor will seem like setting up a toy store in the middle of Nevada desert. Here are some useful guides about online marketing and social media  for your business.

Passion

As with any other business, whether online or an actual brick and mortar store, it is important that you have passion with what you are selling. This will not only bring forth existing knowledge into your business, but will also bring out the creative designer and business planner in you. It also allows you initial clients derived from those acquaintances and friends who share the same passion.

Research

Research about businesses on the same genre. Continuous improvement should not be shelved just because you are seeing positive yields in cash returns. You need to continuously improve and evolve your business to stay one step ahead of the competition, so make sure you know what they are doing by undertaking market research.

Seek Professional Help

If your efforts to improve your jewelry business do not translate to encouraging profit trends, get someone who can. Technical expertise is as critical as your passion for your products. Technical expertise may not only include seeking assistance in product manufacturing or design for your jewelry, but also technical professionals who can help you create a professional-looking website which may include hosting programs and applications that you might find difficult to handle

Ask

Ask for feedback. This is an old school strategy but this will provide significant insights. It is best that your feedback form does not just consist of a single box for comments butat least a few categories such as product and online store assessment for users to fill out.

To sum it all up, the success of a jewelry business will have to be supported by knowledge about the strength and weakness of your products, the expert assistance of professional website solution providers, and continuous improvement garnered through feedback and research.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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