Are you wondering what’s hot and what’s not in designing logos for your handmade business?

As we are already in the second quarter of 2017, it is not too late to rethink our business’ logo.

As we carry on, these are the most likely logo design trends forecast for 2017, which include a few new trends and some that will become more popular.

1.The Minimalist

Noticed how there’s less and less color in logos lately? If not, it may be because simple color palettes actually create the sense of more color! This reductionist method of design gives each individual color the space to shine.

It is often the simplest of designs which catch the eye, most notably the “minimalist” trend dominating the market.

Always remember, a minimalist logo design is both practical and purpose-driven; the purpose of a logo is to tell your customers exactly what you offer.

These logo designs are well received by potential clients because they are more easily understood, although this does not necessarily mean they are the best.


As creative as you are, handmade logo designs started in 2016 and this trend is set to gain even more popularity in 2017, because why not? A creative business matches a creative handmade logo!

These designs are great in the handmade and crafty business industry, where business owners are determined to project a business that is both self-governing and exclusive from the competition but also off-the-wall and chic.

Handmade logo designs evoke craftsmanship, creativity, and artistry, which emanates a personalized feel rather than the more “computer aided” design feels.

3.Line Art

This trend started in 2015 but continues to be more popular among handmade business owners.


Line art design uses a steady thickness of lines with only one solid colour integrated. This design strategy can emanate a modern, cool and laidback feels to customers. Moving forward, there will be outstanding opportunities for designers to find creative ways to utilize negative spacing into their line art designs.


Most target customers of a handmade business love nostalgia. They have strong emotions and memories connected with the past, and a vintage logo will often speak to them in a way that a modern one will not, playing on nostalgia.

The best thing about a vintage logo design is its sense of credibility as well as a sense of connectivity with the user or brand. Having a vintage logo creates a sense of being established for too long in the industry.

However, a vintage logo can often recklessly portray a brand as being out-dated or “stuck in the past”. This is something you must consider very attentively when creating a company logo design as this approach may create a wrong impression.

After seeing these trends for 2017, you might also get fresh ideas from the trends in the past. Here they are:

Are you seeing the future yet? We are and it looks bright. Don’t forget to keep up with these trends as they grow and evolve in the coming year. Let us know how you design your logos and share some tips in the comment box below.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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