How can a blog help my handmade business?

3-reasons-blogYou will find a blog in almost all corporate websites. Blogging has picked up its speed in marketing and advertising more than any other social media marketing tools in the Internet. It has created a whole host of followers and encouraged a lot of business owners to do the same to their own businesses.

Here are the three main keys in discovering the potential of an effective business blog.

Online Visibility

Ask yourself – will my readers be paying attention and be captivated in this topic? Will they encourage others to visit my blog? It will take a lot of brainstorming and blank minds even, but once you get it started, it is there to stay.

Always remember to aim for regular followers or readers. Keep their interest focused on what you have to say and not really on what you sell. So if your customers see that what you have is an out of the ordinary blog, the online visibility isn’t that hard to achieve anymore and so with it the expected ROI.

To help you get started on blogging, here are some useful articles to guide you through:

  1. Blogging Basics For Your Craft Business
  2. Market Research Guide For Crafters
  3. Get Started With The Google Keyword Tool For Your Online Craft Business

Establish To Advertise

How do we advertise in a normal business setting? TV Ads and Newspapers are just two of the things you can utilize… but not practical for a handmade business, right?

Imagination and creativity are the keys to a successful business blog. A great way to do that is to offer discounts that customers will not be able to acquire in a conventional setting. Give your customers a reason to have multiple visits and eventually share your blog with their friends.

Here are 30 Free Ways To Promote Your Craft Business And Products Online, and see where it takes your business.

Search Engine Ranking

The higher your search engine ranking is,the more your business becomes interesting. The key to start a business blog are the right keywords. Make it more visible, 3%- 5% will do, the search engines will crawl its way to looking for the keywords on the headline or the title.

It will automatically assume that any page that mentions the keyword will most likely talk about the topic all throughout the blog post, thus optimizing your search engine ranking which is the main point in starting a handmade business blog. Increase you search engine ranking, create value for your business and income will come after.

Of course there will be a lot more to learn, you have to update yourself on current trends and styles, but keep in mind that your readers or your customers will appreciate it more if excellent content awaits them when they visit your blog. It may not instantly lead you to monetary gain but with constant contribution of remarkable blog posts, people will eventually equate it to good service and quality products.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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