Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.
Being an on-trend, relevant, inspiring, purposeful, innovative and community-centric brand – these are the things that will make people pause, listen and pay attention.
Customers want to identify with a brand they can grow with, that earns their trust and makes them feel valued. People want to evolve with a brand whose products and services help give their business or life meaning and significance. End to end, a brand must become a consumer’s best friend.
Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.
Branding is a very huge topic to discuss in one article but there are 3 branding strategies that you can do right now!
Check this video from Marie TV and get started:
Stop doing what everyone else is doing and be creative about how your brand engages with consumers.
So what have you learned from the video? Do you have an additional input? Please let us know in the comment box below.
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