Let’s say you’ve come to the difficult realization that quite frankly your brand — if you can even call it that — is all over the place. Or perhaps worse, you have a defined brand, but you’re noticing that it just doesn’t seem to mesh with who you really are and what you really do.

3 Easy Branding Strategies You Need To Do Right Now!Being an on-trend, relevant, inspiring, purposeful, innovative and community-centric brand – these are the things that will make people pause, listen and pay attention.

Customers want to identify with a brand they can grow with, that earns their trust and makes them feel valued. People want to evolve with a brand whose products and services help give their business or life meaning and significance. End to end, a brand must become a consumer’s best friend.

The foundation of your brand is your logo. Your website, packaging and promotional materials–all of which should integrate your logo – communicate your brand.

Your brand strategy is how, what, where, when and to whom you plan on communicating and delivering on your brand messages. Where you advertise is part of your brand strategy. Your distribution channels are also part of your brand strategy. And what you communicate visually and verbally are part of your brand strategy, too.

Branding is a very huge topic to discuss in one article but there are 3 branding strategies that you can do right now!

Check this video from Marie TV and get started:

Stop doing what everyone else is doing and be creative about how your brand engages with consumers.

So what have you learned from the video? Do you have an additional input? Please let us know in the comment box below.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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One Response to “3 Easy Branding Strategies You Need To Do Right Now!”

  1. Roxanne 11. Jun, 2016 at 2:51 pm #

    Marie, this was a great, very targeted video. Sales is the easy part for me, since I’ve been in sales for 30 years. But with targeting my product for my customer base? Bad news! I love so many different types of jewelry, and I love to create. The follow-through is the toughest for me. My focus is changing again, and I will try to do it with purpose this time. Thanks for keeping me more grounded!

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