How do you attract customers? Most of you would say that in order to attract customers, one should have good products, exceptional customer service, good marketing and so on. These are indeed true, but have you ever thought that you can attract more customers using psychology?

Marketers have been using psychology methods to help attract customers for many years. With growing competition, it is important that companies learn new ways to attract attention with psychology to make sure it works.

Psychology has had a huge impact on the effectiveness of handmade business marketing. Once people become consciously aware of a particular brand, they need to store the message in their memories long enough to provoke a purchase.

To help you with that, check this infographic below to learn how to attract customers using psychology:


Getting customers is not always easy, but with the right strategy, you can start building your list of happy customers. Keep looking for new ways to attract your target customers. Be experimental and playful toward what you are doing and literally ruthless about testing what works and what doesn’t.

Gary Capps

I live in the one of the most beautiful places in the world on the Sunshine Coast in Australia with my wife and our 2 dogs, Poppy and Mia. Since 2009 I have helped over 15,000 handmade business owners to grow their business with our software and free tools designed for todays entrepreneurial artisan.

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